Japan

Latest Features

Uefa’s national-team rights revenue in Japan is set to shrink in the 2018-19 to 2021-22 cycle, covering Euro 2020, with demand hit by next year’s Tokyo Olympics and last year’s collapse of the MP & Silva agency.

English Premier League rights are set to fall in value in yet more Asian markets, with weak competition triggering a 32 per cent drop in the value of its rights in Japan and the Philippines.

Uefa has finalised a host of media-rights deals for its national-team properties around the world as the start of its new cycle draws near.

The Infront agency has already exceeded its guarantee to Fifa for rights to the 2018 and 2022 World Cups across Asia with rights to the 2022 tournament still to sell in all but its most-valuable market, China, TV Sports Markets understands.

Perform-owned OTT platform DAZN believes it is in position to drive growth in Japan’s pay-television sports market after a deal to acquire most of its former rival's rights.

USA

League to distribute live streamed game into quartet of prominent international baseball markets

Sports streaming service DAZN has acquired exclusive rights in Japan and Canada to the upcoming Fiba Basketball World Cup in China

World Rugby has selected the Fifty Digital agency to manage creative, social media and content for the 2019 Rugby World Cup

World Rugby has announced plans to provide a streaming service for the forthcoming World Cup in markets where broadcast deals are not in place

Features

Strong competition helped Uefa secure an increase of about 50 per cent for its club competition rights in Japan last month, as OTT platform DAZN added another premium property to its portfolio.

Striking a digital rights deal is thought to have helped Tennis Australia earn a large increase in Japan for the 2017 Australian Open.

The Perform Group believes the profitability of DAZN, is a realistic aim within three years in Germany, despite a current outlay of more than €45m ($50.9m) per year on sports rights.

Interview with John Gleasure, chief commercial officer of DAZN, on the Peform-owned OTT platform's launch in Japan and Germany, Austria & Switzerland.

The Perform Group told TV Sports Markets its deal for Japan’s J-League represented “great value” compared to many domestic football leagues, despite a rights fee four times higher than the previous value.

Interview with Simon Denyer, chief executive of the Perform Group, on its acquisition of J-League rights for 10 years from 2017 to 2026.

Emerging competition in Japan’s digital sector helped the MP & Silva agency earn significant profit on its deals for England’s Premier League and Spain’s LaLiga.

The Perform Group will next year launch two OTT subscription services – one in Japan and one across Germany, Austria and Switzerland – as part of a move which could transform how live sport is delivered to consumers.

The value of exclusivity and a home Games in 2020 helped the International Paralympic Committee strike its biggest-ever deal, with Japanese state broadcaster NHK, late last month.

Fox International Channels’ decision to sublicense German Bundesliga rights in Japan to the MP & Silva agency surprised industry observers this week. Something seemed to be the wrong way round – agencies buy to sell to broadcasters, not vice versa.

Uefa earned a decent increase in the value of its club tournaments in Japan this month despite the minimal level of competition in the market.

MP & Silva has paid a significant increase for the rights in Japan to Euro 2016 in a deal finalised last month. The agency now faces a challenge to turn a profit on the deal.

Japanese pay-television operator SkyPerfecTV is in early talks over a renewal of its deal for the J-League domestic football competition, TV Sports Markets understands

The CAA Eleven agency completed a host of new deals for Uefa European Qualifiers rights at the end of July, with strong results in sub-Saharan Africa and Asia.

The International Olympic Committee and the Japan Consortium of broadcasters, which this month acquired exclusive Japanese rights to the Olympic Games from 2018 to 2024, are both likely to be happy with the deal, local experts say.

The world swimming federation earned a small fee increase in its renewal last week with Japanese commercial broadcaster TV Asahi.

Interview with Peter Hall, Fina’s head of marketing TV, on the federation’s new deal with commercial broadcaster TV Asahi in Japan.

Mike Kiernan, analyst for SportBusiness Intelligence, reviews the most-watched events of 2013 across 10 of the world’s biggest media markets E

NHK delivers more cash and more eyeballs for Paralympics in key Japanese market