The Infront agency has already exceeded its guarantee to Fifa for rights to the 2018 and 2022 World Cups across Asia with rights to the 2022 tournament still to sell in all but its most-valuable market, China, TV Sports Markets understands.
Uefa and its sales agent, CAA Eleven, have finalised multiple deals for national-team media rights around the world with the Nations League to begin this evening (September 6), TV Sports Markets understands.
Athletics: The Dentsu agency signed a 10-year, €180m (£122m) deal with the International Association of Athletics Federations for the worldwide marketing rights and worldwide television rights outside Eu…
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