Montenegro

United Media has extended its exclusive MotoGP media rights in the Balkans as part of a new “multi-year” agreement with the motorcycling championship.

Sportklub retained its Euroleague Basketball rights in the Balkans after agreeing to more than double its fee during private negotiations, bucking a trend that has seen it lose out on key properties to free-spending rival Telekom Srbija.

Uefa and Team Marketing’s latest deals across the Balkans with Telekom Srbija, HRT and broadcasters in Kosovo have produced total income very close to the current cycle, signalling a sudden lack of competition from United Media Group.

Rights-holders and agencies are racing against time to sell sports media rights in the Balkans as competition threatens to subside between the market’s two main media groups, Telekom Srbija and United Media.

Fevered competition between Telekom Srbija and United Media Group has produced one of the biggest cycle-on-cycle increases in the history of the sports media rights business.

The International Basketball Federation (Fiba) has signed a long-term rights deal with pan-regional broadcasting group United Media across nine markets in Southern Europe

The Ekstraklasa, the top tier of club football in Poland, has signed a new rights deal in the Balkan region with pay-television broadcaster Arena Sport

Dentsu, the Japanese advertising agency heavily involved in sports marketing, has concluded a number of broadcast deals for the J.League ahead of the Japanese top flight’s resumption on July 4.

Uefa has more than doubled the value of its club competition media rights across five Balkan countries, awarding almost all rights to aggressive bidder Telekom Srbija, as the telco’s battle with rival United Media intensified.

Invitations to submit offers (ISOs) have been launched in seven countries across the Balkan region for rights to the Uefa Champions League, Europa League and Europa Conference League covering the 2021-22…

Pay-television broadcaster Arena Sport has acquired European Handball Federation club and national team events across the Balkan region in a new four-year deal

Italy’s Lega Serie A last week announced new deals for its club-competition rights covering a host of markets.

Coverage of the 2018-19 season of the Liga ACB, the top division of basketball in Spain, will be available in 140 countries after the league distributed its rights in-house.

After acquiring exclusive Uefa national team rights across the Balkans (Bosnia & Herzegovina, Croatia, Macedonia, Montenegro, Serbia and Slovenia) last year, pay-television broadcaster Sportklub has now…

Aggressive bidding from telcos has helped Uefa substantially grow the value of its club competition rights in Bosnia and Herzegovina, Croatia, Macedonia, Montenegro and Serbia.

Uefa completed the sale of Champions League and Europa League rights in the Balkans this week, increasing its media-rights income from the region by more than 20 per cent.

The Infront Sports & Media agency has secured a series of rights deals for upcoming seasons of the Champions Hockey League pan-European ice hockey club competition.

The aggressiveness of telco Telekom Srbija was a driving factor in increases in the value of the rights to the Uefa Champions League and Europa League in the Balkans.