Oceania

·   Football: The Dentsu and Infront agencies acquired the Rest of Asia rights to the 2010 and 2014 World Cups in a deal with Fifa, football’s world governing body.  De

Television broadcasters are having difficulty making use of the matching-rights options they negotiated in earlier contracts.

Fifa agreed to sell World Cup rights for 2010 and 2014 to Australian public-service broadcaster SBS for only two-thirds the amount it could have got.

Football’s governing body in Australia hopes to increase television-rights revenue for national team’s matches

Tennis: Pan-European cable and satellite broadcaster Eurosport extended its deal for coverage of the Australian Open for a further four years, from 2008 to 2011. Eurosport will also be the distribution agent for the media rights across Europe. The rights were previously held by the European Broadcasting Union, the umbrella group representing the region’s public-service broadcasters.

Australian, English, South African, New Zealand, Zimbabwean boards to benefit from new Asian television rights deals.

Golf: The US PGA Tour signed new six-year deals with the CBS and NBC networks, from 2007 to 2012.

Analysts claim that Australian commercial broadcasters Seven and Ten overpaid for Australian Football League rights