Sport TV’s attempt to use its dominant position in the Portuguese market to lower media-rights fees has backfired, paving the way for Eleven to become the latest in a long line of competitors.
Industry experts believe the Portuguese sports-rights market is set to stagnate for the foreseeable future after the country’s three biggest telcos took equal stakes in dominant pay-television broadcaster Sport TV, ending any possibility of competition between them.
RTP has recouped about 30 per cent of its investment in Euro 2016 media rights by sublicensing a package of rights to pay-television broadcaster Sport TV.
Portuguese telco Nos has won the battle for premium domestic football rights, beating rival Altice to deals with nine more clubs.
Benfica’s deal with Nos has triggered a wave of negotiations, with Porto and Sporting Lisbon particularly keen to take advantage of competition in the marketplace.
The value of Formula One media rights increased strongly in Portugal last week, thanks mainly to the aggressive intent of sports broadcaster Eurosport.
Pay-television channel BTV, owned by Portuguese Primeira Liga club Benfica, this month acquired exclusive rights to three second-tier properties in Portugal.
Domingos Soares de Oliveira, chief executive, Benfica; Bernardo Faria de Carvalho, director of sales & international expansion, Benfica
Interview with Domingos Soares de Oliveira, chief executive of Benfica; Bernardo Faria de Carvalho, director of sales & international expansion at Benfica, on BTV's past, present and future.
Uefa last month secured a strong increase in the value of its Champions League rights in Portugal, while the value of its Europa League rights stayed steady.
Cumulative free-to-air television audiences across the big five markets increase for this season's Uefa Europa League, as Mike Kiernan, analyst for SportBusiness Intelligence explains