Portugal

Latest Features

The Portuguese Primeira Liga is one of only two European football leagues that hasn't centralised its media rights. A government-backed plan to change that is in motion, but will Portugal's big three play along?

Uefa has maintained the value of its club competitions in Portugal through renewals with pay-television broadcasters Eleven Sports and Sport TV.

The Portuguese arm of pay-television broadcaster Eleven Sports has only slightly raised its per-season outlay on Spanish LaLiga rights, for the 2021-24 cycle, with the property looking to have hit a ceiling in the territory.

Portuguese commercial broadcaster TVI’s acquisition of free-to-air rights to this summer’s Euro 2020 competition was driven by its desire to regain its status as Portugal’s most-watched terrestrial channel, SportBusiness Media understands.

Uefa increased the value of its European Championship in Portugal by about 35 per cent last week after delaying the tender process proved successful thanks to the arrival of sports broadcaster Eleven in the country.

International subscription broadcaster Eleven Sports has acquired exclusive rights to a range of Women’s Tennis Association events for a three-year period until 2023.

Portuguese pay-television broadcaster Sport TV has agreed a three-year extension to its rights deal for the Motocross World Championship (MXGP) motorcycling series

Portugal’s Council of Ministers has given the go-ahead to plans centralising the media rights of Portugal’s top two footballing divisions in a key reform.

Subscription broadcaster Eleven has secured exclusive rights in Portugal to US stock car racing series Nascar in a deal covering 2021 and 2022

Features

The battle between Sport TV and Eleven Sports in Portugal has pushed prices up at a perfect time for the Premier League, Formula One Management and Bundesliga International

Gauging the success of IMG’s Serie A international rights acquisition won’t be possible until the end of the cycle given the agency has launched direct-to-consumer offerings in more than 20 markets.

Sport TV’s attempt to use its dominant position in the Portuguese market to lower media-rights fees has backfired, paving the way for Eleven to become the latest in a long line of competitors.

Industry experts believe the Portuguese sports-rights market is set to stagnate for the foreseeable future after the country’s three biggest telcos took equal stakes in dominant pay-television broadcaster Sport TV, ending any possibility of competition between them.

RTP has recouped about 30 per cent of its investment in Euro 2016 media rights by sublicensing a package of rights to pay-television broadcaster Sport TV.

Portuguese telco Nos has won the battle for premium domestic football rights, beating rival Altice to deals with nine more clubs.

Benfica’s deal with Nos has triggered a wave of negotiations, with Porto and Sporting Lisbon particularly keen to take advantage of competition in the marketplace.

The value of Formula One media rights increased strongly in Portugal last week, thanks mainly to the aggressive intent of sports broadcaster Eurosport.

Pay-television channel BTV, owned by Portuguese Primeira Liga club Benfica, this month acquired exclusive rights to three second-tier properties in Portugal.

Interview with Domingos Soares de Oliveira, chief executive of Benfica; Bernardo Faria de Carvalho, director of sales & international expansion at Benfica, on BTV's past, present and future.

Uefa last month secured a strong increase in the value of its Champions League rights in Portugal, while the value of its Europa League rights stayed steady.

Cumulative free-to-air television audiences across the big five markets increase for this season's Uefa Europa League, as Mike Kiernan, analyst for SportBusiness Intelligence explains

Pauline McVey analyses domestic audiences on free-to-air television for the Fifa World Cup 2014 qualifiers in Europe’s five biggest markets, and in Portugal L

Mixed Iberian fortunes

First European deals point to increase despite some drops

Recession weighing heavily on state broadcasters across southern Europe

Sportfive secures big fee in Russia for Olympics but still loses money on IOC deal

Crisis in Portugal hits three big football rights properties