South America

Features

An eight-Games deal with Brazilian media group Globo has helped the International Olympic Committee lock in the gains of Rio 2016 for the long-term.

Strong competition in the Nordics between established media groups and an as-yet unidentified player helped the Premier League double its income in the region – continuing the remarkable start to its new international sales cycle.

Major League Soccer will enjoy a substantial increase in exposure in Brazil in the 2015 season, which got under way at the end of March.

The financial might of major US network Turner Broadcasting System, allied to strong local market knowledge, will enable Brazilian sports broadcaster Esporte Interativo to be both competitive in the rights market and distinctive from rivals in its programming, the broadcaster believes.

The acquisition of the Champions League rights earlier this month paves the way for Brazilian commercial channel Esporte Interativo to enter the pay-television market, while simultaneously damaging its future rival ESPN.

Growing anticipation for the 2016 Olympic Games in Rio de Janeiro helped Fina, the global governing body of aquatic sports, to seal an increase in the value of its Brazilian rights in an eight-year deal with pay-television broadcaster Globosat.

EBU deal with US ski federation will increase exposure for ski events in the country

Esporte Interativo launches new Brazilian pay-TV channel

As Brazil delivers increased audiences for the Fifa Confederations Cup in Europe’s big five markets, Pauline McVey, analyst for SportBusiness Intelligence, runs the numbers T

Traffic and Full play sign Copa American truce and agree to share rights

Turner investment will help Esporte Interativo to be more aggressive in sports-rights market

Fiba, Euroleague and other basketball rights-holders pool rights for B2C web offering

Ufa Sports faces a hard battle to hold on to World Championship handball rights

Premiership Rugby: Why it’s the right time to launch an international club sevens tournament

Olympics deal part of Slim plan to expand media empire in Latin America through top sport