South Korea

American Football
Asia

Football: German sports agency Infront did not take-up its €595m (£412m) option for the Deutsche Fussball Liga rights for the 2004-05 and 2005-06 seasons, failing to reach agreement over price. 
Hockey
Argentina

The revival of the India-Pakistan hockey test series after an interval of five years has attracted high television interest.

Cricket
Australia

Cricket: Australian sports broad-caster Fox Sports acquired the rights for Australia’s next two tours to India, including the four Test series in October and the seven one-day internationals in 2009, i…
Football
Brazil

Football: UK commercial broadcaster ITV acquired the rights for the first-choice Champions League match on Wednesdays in a three-year deal with the Team Marketing agency
Baseball
Asia

Football: French mobile operator Orange acquired the mobile phone rights to France’s Ligue 1 in a two-year deal, covering the 2006-07 and 2007-08 seasons.

Bobsleigh/skeleton
Asia

Football: The English Premier League signed deals in Asia, Australia and North America for its live rights for the three seasons from 2007-08 to 2009-10
Athletics
Africa

Football: SBS International, the acquisition arm of Korean private free-to-air broadcaster SBS, acquired the rights for all Fifa events from 2007 to 2014, including the 2010 and 2014 World Cups.

Boxing
Africa

Football: The England Football Association agreed deals for its international rights covering the fouryear period from 2008-09 to 2011-12, bringing in worldwide revenues of over $300m (£144m/€207m) - …
Basketball
Asia

Olympics: Australia’s Nine Network and pay-platform Foxtel acquired the rights for the 2010 and 2012 Olympics in a deal worth A$126m (£55m/€79m) with the International Olympic Committee.  In
Australian Rules Football
Europe

Olympics: Korean free-to-air broadcaster SBS acquired the rights for four Olympic Games from 2010 to 2016.

Football
Asia

Move by SBS to break away from the traditional cartel of free-to-air broadcasters marks the beginning of a new era in the sports rights market.

Football
Asia

The 2006 football World Cup attracted average audiences in India of 976,000 viewers per match.

Football
Asia

Sportfive has agreed deals in key South East Asian markets, including Malaysia and Indonesia
Cricket
Malaysia

NEWS IN BRIEF
Football
Africa

English Premier League to receive £74 million over three years from sale of mobile and internet clip rights

Football
Africa

Olympics: Hong Kong pay-television broadcaster I-Cable Communications acquired the new media rights for the 2008 Summer Olympics in Beijing and all media rights for the 2010 Winter Games in Vancouver and…
Cricket
Asia

Goal now has strategic partnerships in three of the five key South and South East Asian markets
Football
Argentina

The 2006 World Cup in Germany is on course to break television viewing records.