Sub-Saharan Africa

Features

SuperSport is understood to have paid an increase of about 30 per cent to retain its English Premier League rights in sub-Saharan Africa, beating competition from Econet and StarTimes to win in the first round of bidding.

The International Olympic Committee will earn about 40 per cent more from sub-Saharan Africa compared to the previous two-Games cycle, taking advantage of Kwesé Sports’ strong desire for Olympic association, TV Sports Markets understands.

Kwesé Sports is understood to be close to a deal for English Football League rights with Pitch International, but has not met the agency’s original asking price.

SuperSport’s termination of its Nigeria Professional Football League deal due to a breach of contract may not be as final as the broadcaster’s withdrawal in Kenya, TV Sports Markets understands.

The addition of StarTimes to Fifa’s set of 2018 World Cup broadcasters in sub-Saharan Africa has significantly increased the governing body’s income from the region.

SuperSport’s decision to terminate its deal for Kenyan Premier League rights has handed the Football Kenya Federation an opportunity it has sought for over a decade: to take control of the league’s revenue streams.

The wave of tender processes in sub-Saharan Africa has continued to swell with the English Premier League and the International Olympic Committee both selling their rights earlier than expected.

Top-tier football leagues in Cameroon and Zimbabwe are set to agree lucrative new pay-television deals, TV Sports Markets understands. But while the fortunes of some African leagues are improving, others have begun to struggle after recent optimism.

SuperSport’s latest deal for French Open media rights in sub-Saharan Africa has illustrated the lack of competition for tennis rights in the region, despite the entrance of new players.

The stream of top-tier properties to be sold in sub-Saharan Africa later this year is making life difficult for the IMG and Pitch International agencies, each of which has English cup competitions for sale.

Canal Plus Afrique has agreed a direct deal for rights to the 2018 Fifa World Cup, staving off the challenge of rival StarTimes.

Econet Media chief executive Joseph Hundah has told TV Sports Markets its Kwesé TV pay-television operation must make money quickly on the back of launches in Ghana, Rwanda and Zambia, after 18 months of acquiring sports rights at a considerable cost.

South African mixed martial arts promotion the Extreme Fighting Championship will have its events shown live on public-service broadcaster the SABC for the next two years, increasing its exposure in its home market.

Interview with Joseph Hundah, chief executive, Econet Media, on the launch of Kwesé TV, Kwesé Free Sports and the challenges that lie ahead.

Kwesé Sports and SuperSport will share pay-television rights to the 2018 Fifa World Cup in sub-Saharan Africa after both broadcasters agreed to acquire the rights non-exclusively outside South Africa, TV Sports Markets understands.