USA

Virtual reality provider LiveLike has linked up with the Fox network to offer highlights of this Sunday’s NFL Super Bowl American football game in the format.

US sports broadcaster ESPN has agreed a rights deal with the International Hot Rod Association that will grant the drag racing organisation exposure on a major network for the first time since 1999.

The Fox Sports division of US network Fox has appointed Widen & Kennedy New York as its first-ever agency of record.

The University of Georgia’s athletics division has sealed a long-term extension of its multimedia and marketing rights partnership with the IMG College division of the IMG agency and US collegiate marketing agency JMI Sports.

College sports conference the Colonial Athletic Association has furthered the reach of its men’s and women’s lacrosse programs by signing a rights agreement with digital video platform Lax Sports Network.

US internet company Yahoo has maintained the sale of its core internet business to telecommunications company Verizon remains on track, despite the targeted completion of the deal having slipped.

US media companies Fox and Turner are set to put forward an improved offer for the broadcast rights to Argentina’s Primera División, the top tier of football in the country.

The NBC Sports Group division of US media company NBCUniversal has agreed a deal with MLB Advanced Media, the interactive media and internet arm of North America’s Major League Baseball, to stream local market MLB games across its regional sports networks.

The North American NHL ice hockey league has signed a long-term strategic partnership with Chinese internet company Tencent.

Major League Baseball has signed a content partnership with Hispanic-focused digital network Mitú which is designed to target the Latino youth market.

Spanish commercial broadcaster Atresmedia has signed a multi-year extension to its rights deal with the WWE, while the US wrestling organisation has agreed to add content from independent promoters to its WWE Network pay-television channel, according to multiple reports.

The OpenTV software subsidiary of digital security company Kudelski Group has filed a lawsuit against the NFL in relation to the American football league’s live streaming and related video services.

Virtual reality production studio Mandt VR has entered into a partnership with NFL American football franchise the Pittsburgh Steelers.

The United States Tennis Association has extended its long-term rights deal with Japanese pay-television broadcaster Wowow.

The NBC Sports Group division of media company NBCUniversal has agreed a deal to broadcast coverage of the 2017 American Flat Track US motorcycling series.

The NBC Sports Group division of US media company NBCUniversal and cable-television broadcaster Turner have revealed plans to collaborate on sports-focused OTT streaming.