Vietnam

The value of Asian Football Confederation rights in Vietnam rose considerably in the recent deal with telco FPT, driven by a competitive sales process that took place well before the onset of the Covid-19 pandemic.

The Bundesliga has secured what local experts consider a solid fee in a new deal with the Next Media agency in Vietnam, as well as commitments to joint brand-building and football development projects that the league hopes will build the value of the property.

Robert Klein, CEO, and Kevin Sim, Head of Asia-Pacific, at Bundesliga International explain the German football league’s approach to the first two media-rights deals of its new sales cycle in Asia, in Japan and Vietnam.

Vietnam’s hot market for national-team football rights helped Lagardère Sports secure an increase in the value of rights in the country for the 2020 Asean Football Federation Championship.

Vietnam-based sports marketing agency Next Media has acquired the media rights for this year's Asean Football Federation Suzuki Cup in Vietnam, Laos, Cambodia and Myanmar

One of DAZN’s most senior executives in Southeast Asia, senior vice-president Alex Peebles, is departing the business later this year. The move comes as DAZN is finally set to launch in the region.

DAZN has sublicensed its rights to Spanish football’s LaLiga in Vietnam to local pay-television broadcaster SCTV from 2019-20 to 2022-23, substantially cutting its losses on the property after postponing plans to launch an OTT service in Southeast Asia. 

The value of rights in Vietnam for the Uefa European Championship increased by over 40 per cent in the latest deal with the incumbent public-service broadcaster VTV, covering the 2020 tournament, which is held every four years.

The English Premier League has avoided a dramatic decrease in the value of its rights in Vietnam after media group Canal Plus swooped in following the collapse of talks between the league and social media giant Facebook.