The value of Asian Football Confederation rights in Vietnam rose considerably in the recent deal with telco FPT, driven by a competitive sales process that took place well before the onset of the Covid-19 pandemic.
The Bundesliga has secured what local experts consider a solid fee in a new deal with the Next Media agency in Vietnam, as well as commitments to joint brand-building and football development projects that the league hopes will build the value of the property.
Robert Klein, CEO, and Kevin Sim, Head of Asia-Pacific, at Bundesliga International explain the German football league’s approach to the first two media-rights deals of its new sales cycle in Asia, in Japan and Vietnam.
DAZN has sublicensed its rights to Spanish football’s LaLiga in Vietnam to local pay-television broadcaster SCTV from 2019-20 to 2022-23, substantially cutting its losses on the property after postponing plans to launch an OTT service in Southeast Asia.
The value of rights in Vietnam for the Uefa European Championship increased by over 40 per cent in the latest deal with the incumbent public-service broadcaster VTV, covering the 2020 tournament, which is held every four years.
The English Premier League has avoided a dramatic decrease in the value of its rights in Vietnam after media group Canal Plus swooped in following the collapse of talks between the league and social media giant Facebook.
Media company Canal Plus Group, through its subsidiary K Plus, has acquired exclusive rights in Vietnam to football’s English Premier League.
The three-season deal covers the 2019-20 to 2021-22 campaigns.
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