Deal Stories

What is a Deal Story?

We don’t stop at reporting the latest news from the sports media rights business.

Our SportBusiness Media team digs into the biggest media rights deals to reveal values, durations, vital context and the how and why of the deal.

Underpinning each story is enhanced information and media spend values which provide greater insight on the parties involved, enabling you to understand the full picture of the deal in a concise and easy to digest layout.

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How do Deal Stories help me?

  • Discover the value and duration of the most important media rights deals
  • See the inventory of the deal and how it will be exploited
  • Learn how the deal was done
  • Understand the interests and strategy of the parties involved
  • Recognize the market conditions that shaped the outcome
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Sample Deal Stories

When Italian state broadcaster Rai bought the rights to the 2022 Fifa World Cup in April, it acquired two things: exclusive rights and a problem.

Fevered competition between Telekom Srbija and United Media Group has produced one of the biggest cycle-on-cycle increases in the history of the sports media rights business.

Disney is hoping its decision to dominate the football rights market in Latin America will drive a strong influx of subscribers to its Star+ streaming platform, which launched across the region on August 31.

How can I subscribe to SportBusiness Media?

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