Deal Stories

What is a Deal Story?

We don’t stop at reporting the latest news from the sports media rights business.

Our SportBusiness Media team digs into the biggest media rights deals to reveal values, durations, vital context and the how and why of the deal.

Underpinning each story is enhanced information and media spend values which provide greater insight on the parties involved, enabling you to understand the full picture of the deal in a concise and easy to digest layout.

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How do Deal Stories help me?

  • Discover the value and duration of the most important media rights deals
  • See the inventory of the deal and how it will be exploited
  • Learn how the deal was done
  • Understand the interests and strategy of the parties involved
  • Recognize the market conditions that shaped the outcome
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Sample Deal Stories

The National Basketball Association entertained the possibility of going exclusively direct-to-consumer in France as a way of counterbalancing a lack of competition in its latest renewal with pay-television broadcaster beIN Sports, SportBusiness Media understands.

Three big deals by telco China Mobile have raised cautious hopes for competition in the Chinese rights market after a dreadful 2020.

Cricket South Africa was underpaid by about R100m for Mzansi Super League international media and commercial rights in 2018 and 2019, according to a report into widespread misconduct and mismanagement at the governing body.

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