Deal Stories

What is a Deal Story?

We don’t stop at reporting the latest news from the sports media rights business.

Our SportBusiness Media team digs into the biggest media rights deals to reveal values, durations, vital context and the how and why of the deal.

Underpinning each story is enhanced information and media spend values which provide greater insight on the parties involved, enabling you to understand the full picture of the deal in a concise and easy to digest layout.

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How do Deal Stories help me?

  • Discover the value and duration of the most important media rights deals
  • See the inventory of the deal and how it will be exploited
  • Learn how the deal was done
  • Understand the interests and strategy of the parties involved
  • Recognize the market conditions that shaped the outcome
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Sample Deal Stories

The recent sale of betting streaming and data rights by the European Volleyball Confederation (CEV) has become a subject of contention among stakeholders seeking to understand the rationale for selling the rights for a 10-year term and not running a competitive tender process.

L’Équipe TV’s deal for French rights to the German DFB-Pokal covered just the climax of the 2019-2020 club knock-out competition, SportBusiness Media understands, meaning the property is still without a stable broadcast relationship in the country.

Nordic Entertainment (Nent) Group’s rivals paid big fees to seal crucial Uefa club competition rights, allowing European football’s governing body to more than double its media-rights income in the Nordics.

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