Deal Stories

What is a Deal Story?

We don’t stop at reporting the latest news from the sports media rights business.

Our SportBusiness Media team digs into the biggest media rights deals to reveal values, durations, vital context and the how and why of the deal.

Underpinning each story is enhanced information and media spend values which provide greater insight on the parties involved, enabling you to understand the full picture of the deal in a concise and easy to digest layout.

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How do Deal Stories help me?

  • Discover the value and duration of the most important media rights deals
  • See the inventory of the deal and how it will be exploited
  • Learn how the deal was done
  • Understand the interests and strategy of the parties involved
  • Recognize the market conditions that shaped the outcome
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Sample Deal Stories

Uefa has seen the value of its top-tier Champions League competition fall by a fifth in Italy for the coming 2021-24 cycle. But the drop has been cushioned by the entry of ecommerce giant Amazon, which has committed a considerable amount to acquire a package of rights.

The NBA has avoided a severe decrease in fee for its rights in Belgium despite an absence of competition, renewing with Eleven Sports Network for the 2020-23 cycle at a slight reduction compared to the previous cycle.

Infront has edged closer to enhancing its dominance over skiing media rights, with the agency entering exclusive negotiations with the Swiss Ski Association for international rights from 2022-23, following a hotly contested tender process.

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