Deal Stories

What is a Deal Story?

We don’t stop at reporting the latest news from the sports media rights business.

Our SportBusiness Media team digs into the biggest media rights deals to reveal values, durations, vital context and the how and why of the deal.

Underpinning each story is enhanced information and media spend values which provide greater insight on the parties involved, enabling you to understand the full picture of the deal in a concise and easy to digest layout.

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How do Deal Stories help me?

  • Discover the value and duration of the most important media rights deals
  • See the inventory of the deal and how it will be exploited
  • Learn how the deal was done
  • Understand the interests and strategy of the parties involved
  • Recognize the market conditions that shaped the outcome
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Sample Deal Stories

The Fédération Française de Tennis has increased the value of its European media rights by nearly 20 per cent in its pan-continental deal with US media giant Discovery, driven by strong competition for the rights.

Mounting debts and a lack of flexibility hampered Rai’s bid to retain Coppa Italia rights from 2021-22, leaving Italy’s public-service broadcaster without live, premium club football for at least the next three seasons.

Uefa marketing director Guy-Laurent Epstein believes DAZN's new deal for media rights to the Uefa Women’s Champions League will take women’s football to new levels of popularity, unlocking its commercial potential in the process.

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