News
Twenty20 gives BSkyB record audience
The India match last Saturday was watched by 1.472 million and an eight-per-cent audience share, beating the 1.435 million that tuned in for the Pakistan game a week earlier.
For more analysis see the next issue of TV Sports Markets.
French national team matches on the market
The federation is offering three different packages, covering live Euro 2012 and World Cup 2014 qualification matches, live friendly matches, and highlights and magazine rights.