AFA assumes top-tier’s international rights under ‘Football for All’ – report

The Argentinian Football Association (AFA) has assumed control of marketing global rights to the domestic Primera Division under the government’s ‘Football for All’ scheme, according to La Nacion.

The Argentinian newspaper said that the agreement was part of a deal that will increase the government’s financial commitment to the overall scheme by A$162.5m (€17m/$18.3m) from the previously determined figure for this year to A$1.44bn.

The government has valued the business of exploiting the international rights to the Primera Division at A$40m.

The government launched its Football for All (‘Fútbol para todos’) scheme in 2009, acquiring the media rights for the domestic league until 2018-19 and putting the matches on free-to-air television.

The guaranteed annual minimum revenue for the AFA under Football for All has more than doubled since the scheme began. In 2009-10, the AFA generated A$600m, with this figure rising to A$1.195bn in 2014 before its increase to A$1.44bn this year.