AFL seeks to serve global fanbase with Rightster partnership

The Australian Football League, the country’s top Aussie rules championship, has selected online video distribution and marketing company Rightster to launch a web television service for the league’s fans outside Australia and New Zealand.

AFLTV will provide access to live and on demand AFL games to fans outside of the league’s home markets. It is set to be the only international service that offers access to all AFL matches live and on-demand in the coming season.

Rightster will provide a full service web television platform through which the AFL will have control over the distribution of its online video content. Rightster will also be responsible for the design and implementation of the access and delivery infrastructure of the service and will manage user subscriptions.

Once the service has launched, AFL fans will be able to watch games across a range of devices including PCs, Macs, smart phones and tablets. AFLTV will be provided for free for the duration of the pre-season NAB Cup competition.

Charlie Muirhead, Rightster’s founder and chief executive, said: “As consumers increasingly seek high-quality video content online, the AFL is spearheading the industry in developing a dedicated solution for its global fan base. Rightster is proud to be facilitating the launch of AFLTV and greatly looks forward to working with the largest sporting league in Australia. We’re confident that our solution will continue to address the digital needs of content owners and their audiences worldwide.”