Alex Tielbeke to leave Eredivisie Media and Marketing

Alex Tielbeke, the statutory director of the Eredivisie CV and commercial director of Eredivisie Media and Marketing, has announced he will be stepping down from both roles, on August 1 and December 1, respectively.

Tielbeke joined the Eredivisie in 2004. He managed the move to collective media and sponsorship rights and was key in the formation and sale of Eredivisie Media and Marketing CV, a separate media company that exploited domestic rights to the league on its Eredivisie Live channel.

During his tenure the EMM sold a 51-per-cent stake of Eredivisie Live to the Fox Networks Group division of media company 21st Century Fox securing record investment for Eredivisie clubs.

Most recent

Uefa will go to market later this year with the rights to the Champions League and Europa League under pressure from Europe’s top clubs to at least maintain the kind of growth it enjoyed in the current cycle. But there are reasons why that will be a massive challenge.

Internet giant Amazon will pay more than public-service broadcaster France Télévisions for a substantially smaller package of rights to the French Open’s 2021-23 cycle.

Chinese social media giant Tencent saw off competition from rival streaming player Youku Tudou to retain the NBA’s digital rights in the country for the 2020-25 cycle at a record-breaking fee, underscoring the strong growth in China’s streaming market in recent years.

The German Bundesliga’s international sales and marketing arm, Bundesliga International, is set for a busy 12 months of media-rights sales as the league approaches the conclusion of deals across the Americas, Asia, Middle East and North Africa.