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Alliance MMA engages agency to boost global media presence

US mixed martial arts organisation Alliance MMA has engaged the Kings Highway Media agency for the purposes of domestic and international media rights distribution.

Alliance seeks to offer promotional opportunities for aspiring MMA fighters who wish to advance to the sport’s highest level of professional competition.

It currently holds more than 60 events a year, with plans to execute over 125.

Andrew Whitaker, Kings Highway’s managing partner, is notable for his success in working with World Wrestling Entertainment. He, along with his team, currently consults for a global clientele, which includes properties in rugby union, cricket, horse racing, boxing, wrestling and select media rights agencies.

“Alliance MMA intends to take their linear and non-linear content to new markets globally, and Kings Highway looks forward to sitting down with our friends worldwide to introduce them to all that is Alliance MMA,” Whitaker said.

Alliance MMA currently operates eight regional MMA promotions across the United States in the form of Atlantic City-based Cage Fury Fighting Championship, Washington-based Combat Games MMA, Chicago-based Hoosier Fight Club, Memphis-based V3 Fights, Baltimore-based Shogun Fights, Ohio-based Iron Tiger Fight Series, Miami-based Fight Time Promotions and a San Diego-based promotion.

The company expects to acquire up to 12 additional MMA promotions over the next eight months.