HomeNewsAmerican FootballUSA

Alliance of American Football confirms NFL Network deal

A day after announcing a multi-platform broadcast deal with Turner Sports, the Alliance of American Football has confirmed a media partnership with the NFL Network.

NFL Network will televise 19 games in the spring season American football league’s inaugural campaign, beginning with Salt Lake Stallions v Arizona Hotshots on Sunday, February 10.

This will be followed by two games per week in prime-time on Saturday and Sunday night.

“NFL Network understands the mission and vision for the Alliance and what we are trying to accomplish,” said Alliance co-founder and CEO Charlie Ebersol. “This partnership will now keep professional football in its prime-time television spot, allowing fans to continue watching America’s most popular sport well into the spring.”

“Having live football games on NFL Network in February, March, and April will be a great addition to our lineup and a nice complement to our coverage of the NFL Combine and NFL Draft,” said Mark Quenzel, senior vice president of programming and production at NFL Network.

Most recent

Social media giant Facebook’s challenges around its Copa Libertadores coverage in Latin America have convinced it that non-exclusive rights models form “one of the best ways” of breaking into markets where entrenched viewing habits restrict the potential for exclusive rights to grow engagement with the platform.

The Football Association rejected a higher bid for domestic FA Cup rights for the 2021-25 cycle from incumbent pay-television broadcaster BT Sport in favour of commercial broadcaster ITV, SportBusiness Media understands, in a move that took the competition exclusively free to air in the UK.

Spanish football’s LaLiga extended its rights deal in China with Wuhan DDMC Culture in May without going to market, where it would have faced a tough task maintaining its income, SportBusiness Media understands. The Chinese rights market has cooled since the previous deal was agreed, and DDMC is thought to be paying the league a strong rights fee.

South African pay-television operator Multichoice is facing the biggest challenge in its 26-year history in the form of a two-pronged regulatory attack on its dominant position in the country’s sports-rights market.