HomeNewsTennisUnited Kingdom

Amazon confirms WTA rights deal in UK, Ireland

Internet giant Amazon confirmed on Wednesday that it has acquired Women’s Tennis Association (WTA) Tour rights in the UK and Ireland in a four-year deal starting from 2020.

As part of the deal, it will exclusively broadcast WTA tournaments from 2020 to 2023. WTA rights in the UK are currently held by pay-television broadcaster BT Sport.

The deal will start with a minimum of 49 tournaments in the first year, including the BNP Paribas Open, Miami Open, Madrid Open and China Open, as well as the season-ending WTA Finals in Shenzhen, China. In total, Amazon will broadcast up to 2,000 live and on-demand WTA matches.

The deal, which SportBusiness Media first reported last month, strengthens Amazon’s tennis-rights portfolio in the UK, which already includes the men’s ATP World Tour and the US Open grand slam.

 

Most recent

Streaming service DAZN’s two-season Bundesliga sublicensing deal with US media group Discovery has strengthened its position in Germany and Austria ahead of the league’s upcoming domestic tender.

Fox Sports Asia’s desire to reduce its spend on rights to The Open in Asia-Pacific opened the door for OTT platform GolfTV to grab non-exclusive rights alongside the pay-television broadcaster.

Greek pay-television broadcaster Nova has paid a premium to renew its exclusive rights to EuroLeague and EuroCup basketball in Greece and Cyprus, SportBusiness Media understands, marking a second consecutive fee increase for the European tournament’s rights in the territory.

Nordic Entertainment (Nent) Group has once again blown away competition from Nordic public-service broadcasters for winter sports content, acquiring exclusive rights to International Skating Union events from the Infront agency.