HomeNewsTennisUnited Kingdom

Amazon confirms WTA rights deal in UK, Ireland

Internet giant Amazon confirmed on Wednesday that it has acquired Women’s Tennis Association (WTA) Tour rights in the UK and Ireland in a four-year deal starting from 2020.

As part of the deal, it will exclusively broadcast WTA tournaments from 2020 to 2023. WTA rights in the UK are currently held by pay-television broadcaster BT Sport.

The deal will start with a minimum of 49 tournaments in the first year, including the BNP Paribas Open, Miami Open, Madrid Open and China Open, as well as the season-ending WTA Finals in Shenzhen, China. In total, Amazon will broadcast up to 2,000 live and on-demand WTA matches.

The deal, which SportBusiness Media first reported last month, strengthens Amazon’s tennis-rights portfolio in the UK, which already includes the men’s ATP World Tour and the US Open grand slam.

 

Most recent

Social media giant Facebook’s challenges around its Copa Libertadores coverage in Latin America have convinced it that non-exclusive rights models form “one of the best ways” of breaking into markets where entrenched viewing habits restrict the potential for exclusive rights to grow engagement with the platform.

The Football Association rejected a higher bid for domestic FA Cup rights for the 2021-25 cycle from incumbent pay-television broadcaster BT Sport in favour of commercial broadcaster ITV, SportBusiness Media understands, in a move that took the competition exclusively free to air in the UK.

Spanish football’s LaLiga extended its rights deal in China with Wuhan DDMC Culture in May without going to market, where it would have faced a tough task maintaining its income, SportBusiness Media understands. The Chinese rights market has cooled since the previous deal was agreed, and DDMC is thought to be paying the league a strong rights fee.

South African pay-television operator Multichoice is facing the biggest challenge in its 26-year history in the form of a two-pronged regulatory attack on its dominant position in the country’s sports-rights market.