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Amazon partners with ATP for Next Gen Finals

Internet company Amazon has entered into a partnership with ATP Media, the broadcast arm of professional men’s tennis circuit the ATP World Tour, through which it will stream the Next Gen Finals.

The deal covers worldwide distribution of the Next Gen Finals, a new season-ending tournament for the world’s top players aged 21 and under.

Amazon Prime Video will serve as an official streaming partner of the ATP World Tour as part of the deal, which runs until the end of 2018.

Amazon will hold worldwide OTT rights, excluding China, and the full exclusive rights in the US, to distribute the Next Gen Finals, outside of the ATP’s OTT platform, Tennis TV. 

The deal has been signed ahead of the inaugural Next Gen Finals, which will take place in Milan, Italy from November 7-11.

Amazon will showcase all Next Gen Finals matches produced by ATP Media, as well as three documentaries that will feature behind-the-scenes content and exclusive player interviews.

Chris Kermode, ATP executive chairman and president, said: “Innovation is at the heart of everything we’re doing with the Next Gen ATP Finals, and the way in which we present and broadcast the event is central to that. Our agreement with Amazon will give this year’s inaugural tournament in Milan an international reach in a digital space that is only becoming increasingly important in the world of sport and entertainment.”

Alexander Zverev (pictured) of Germany is currently the No.1 ranked Next Gen player heading into the Milan event.