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América Móvil makes fresh entry into rights market with Olympics deal

Latin American telco América Móvil has agreed a rights deal for the next four editions of the Olympic Games.

América Móvil’s deal with the International Olympic Committee grants it digital and pay-television rights to the winter Olympics in Pyeongchang in 2018 and Beijing in 2022, as well as the summer Games in Tokyo in 2020 and Paris in 2024.

The agreement also covers the 2018 Youth Olympic Games in Buenos Aires and the 2020 edition in Lausanne.

América Móvil will hold digital rights on an exclusive basis in Mexico, Argentina, Bolivia, Chile, Colombia, Costa Rica, Dominican Republic, Ecuador, El Salvador, Guatemala, Honduras, Nicaragua, Panama, Paraguay, Peru, Uruguay and Venezuela.

Pay-television rights have been acquired on an exclusive basis in Argentina, Bolivia, Chile, Colombia, Ecuador, Paraguay, Peru, Uruguay and Venezuela, and on a non-exclusive basis for Mexico, Costa Rica, Dominican Republic, El Salvador, Guatemala, Honduras, Nicaragua and Panama.

The company will hold rights for the Youth Olympics in all these countries on a non-exclusive basis.

América Móvil also held broadcast rights to the 2014 winter Olympics in Sochi and the 2016 summer Games in Rio de Janeiro. The fresh deal with the IOC marks the company’s latest move into the television and content rights market as it seeks to diversify its business.