English Premier League club Arsenal has entered into a partnership with Total Soccer, the leading football programme on the CCTV Sports channel operated by the Chinese state broadcaster.
Under the agreement, the terms of which were not disclosed, Total Soccer will feature Arsenal-related interviews and videos. The two-hour-long programme airs on CCTV Sports every Monday.
Total Sports’ programme head, Jiang Heping, said: “The EPL is the most popular football league in China and President Xi (Jinping) has mentioned during his state visit in the UK that Arsenal has a massive following in China. I believe this agreement will help the development of football in China as it will provide a strong addition to our coverage.”
Arsenal already offers a dedicated website and social media presence for the Chinese market.