ASBU deal grants Baku 2015 exposure in MENA region

The Arab States Broadcasting Union consortium of broadcasters has acquired rights to the 2015 European Games multi-sport event in Baku, Azerbaijan.

The deal will provide guaranteed coverage of the inaugural European Games in 20 countries across the Middle East and North Africa. These markets include Algeria, Bahrain, Djibouti, Egypt, Iraq, Jordan, Kuwait, Lebanon, Libya, Mauritania, Morocco, Oman, Qatar, Saudi Arabia, Somalia, Sudan, Syria, Tunisia, United Arab Emirates and Yemen.

ASBU, a long-time Olympic Games rights-holder, will offer live free-to-air coverage through its member broadcasters, with full Arabic commentary and highlights packages of the 17 days of competition also available.

Simon Clegg, chief operating officer of Baku 2015, said: “This agreement is proof that interest in the inaugural European Games extends beyond the shores of our continent and we are confident that with more agreements in the pipeline that the European Games will attract a truly global audience.”

ASBU will work closely with Baku 2015 host broadcaster International Sports Broadcasting and will manage their production through teams based in Baku during the Games. Live coverage of the Baku 2015 opening and closing ceremonies has also been agreed.

ASBU members will also provide the content across their digital platforms.