ASO signs content-sharing deal with Globecast

The Amaury Sport Organisation, which organises cycling’s Tour de France and Vuelta a España, has signed a content-focused partnership with technical solutions provider Globecast.

It has selected Content Marketplace, part of Globecast’s Digital Media Hub, for clipped content sharing across its events.

ASO trialled a version of Content Marketplace during last year’s edition of the Dakar Rally motorsport event and has now signed a multi-year agreement to use the media management and content-sharing platform across a range of events.

The content will be transcoded to multiple formats through a specially-designed website before being clipped. File data can then be associated with the video through scripts, cue sheets or a press kit.

Digital Media Hub is Globecast’s suite of services for sport and live events and facilitates live content publishing and video-on-demand content creation and distribution.

Most recent

Russian internet company Yandex will look to expand its sports-rights portfolio after acquiring exclusive rights to the National Hockey League in Russia amid fierce competition.

Italian public broadcaster Rai acquired the exclusive rights to the 2019 Rugby World Cup in Japan at a two-thirds reduction in value from the previous edition after a long stand-off between the company’s internal departments.

Pay-television broadcaster Nova has taken advantage of a sharp reduction in sports rights funding at Greek public broadcaster ERT, following a snap election earlier this year, to acquire a pair of key properties and become Greek top-tier football’s main broadcast partner.  

The IMG agency has sealed a deal for rights to Spain’s LaLiga, Italy’s Serie A and the US’ Major League Soccer in Sweden with media group Bonnier. The deal signals the end of its OTT experiment in the country as it had previously been broadcasting the properties on its Strive streaming platform.