The Amaury Sport Organisation, which organises cycling’s Tour de France and Vuelta a España, has signed a content-focused partnership with technical solutions provider Globecast.
It has selected Content Marketplace, part of Globecast’s Digital Media Hub, for clipped content sharing across its events.
ASO trialled a version of Content Marketplace during last year’s edition of the Dakar Rally motorsport event and has now signed a multi-year agreement to use the media management and content-sharing platform across a range of events.
The content will be transcoded to multiple formats through a specially-designed website before being clipped. File data can then be associated with the video through scripts, cue sheets or a press kit.
Digital Media Hub is Globecast’s suite of services for sport and live events and facilitates live content publishing and video-on-demand content creation and distribution.