HomeNewsHorse RacingHong Kong

At The Races partners up with Hong Kong Jockey Club

UK and Ireland pay-television channel At The Races has acquired exclusive non-terrestrial rights to Hong Kong horse racing through to July 2022.

At The Races, which is set to transform into Sky Sports Racing by January 1, agreed the deal with the Hong Kong Jockey Club, which has overseen racing in the territory since 1884.

George Irvine, commingling development director at HKJC, said: “ATR and Sky Sports have significant fan bases already across TV and digital channels and we will work with them not just on live race coverage but on a weekly, dedicated preview programme to showcase Hong Kong racing.”

Most recent

Uefa will go to market later this year with the rights to the Champions League and Europa League under pressure from Europe’s top clubs to at least maintain the kind of growth it enjoyed in the current cycle. But there are reasons why that will be a massive challenge.

Internet giant Amazon will pay more than public-service broadcaster France Télévisions for a substantially smaller package of rights to the French Open’s 2021-23 cycle.

Chinese social media giant Tencent saw off competition from rival streaming player Youku Tudou to retain the NBA’s digital rights in the country for the 2020-25 cycle at a record-breaking fee, underscoring the strong growth in China’s streaming market in recent years.

The German Bundesliga’s international sales and marketing arm, Bundesliga International, is set for a busy 12 months of media-rights sales as the league approaches the conclusion of deals across the Americas, Asia, Middle East and North Africa.