HomeNewsFootballBrazil

Athletico Paranaense agrees FTA football rights deal with Globo

Brazilian Série A football club Athletico Paranaense has confirmed a six-year deal with media company Globo for domestic free-to-air rights to its home matches.

The agreement has been signed ahead of the start of the 2019 Série A season on April 28 and will run through to 2024. The club says it is yet to reach an agreement with Globo for its pay-television rights.

The deal means Palmeiras remains the only Série A club yet to reach an agreement with Globo for the 2019 season.

As part of its domestic rights deals with the clubs from 2019 to 2024, Globo will hold non-exclusive, Portuguese-language international rights to all Série A matches.

Most recent

Social media giant Facebook’s challenges around its Copa Libertadores coverage in Latin America have convinced it that non-exclusive rights models form “one of the best ways” of breaking into markets where entrenched viewing habits restrict the potential for exclusive rights to grow engagement with the platform.

The Football Association rejected a higher bid for domestic FA Cup rights for the 2021-25 cycle from incumbent pay-television broadcaster BT Sport in favour of commercial broadcaster ITV, SportBusiness Media understands, in a move that took the competition exclusively free to air in the UK.

Spanish football’s LaLiga extended its rights deal in China with Wuhan DDMC Culture in May without going to market, where it would have faced a tough task maintaining its income, SportBusiness Media understands. The Chinese rights market has cooled since the previous deal was agreed, and DDMC is thought to be paying the league a strong rights fee.

South African pay-television operator Multichoice is facing the biggest challenge in its 26-year history in the form of a two-pronged regulatory attack on its dominant position in the country’s sports-rights market.