HomeNewsFootballSub-Saharan Africa

AUB reaches deal for Africa Cup of Nations free-to-air rights in sub-Sahara

The African Union of Broadcasting has agreed a deal in principle on free-to-air rights in the sub-Saharan region to the 2019 and 2021 editions of the Africa Cup of Nations and other competitions out to 2023.

The deal was agreed at a recent Executive Committee meeting of the Confederation of African Football. In a statement, CAF said the AUB’s offer was retained, subject to “certain conditions” to be discussed between the two parties.

The 2019 Cup of Nations will take place in Egypt from June 21 to July 19, with the 2021 edition of the national team showpiece to be held in Cameroon.

CAF had originally launched a tender seeking an agency to commercialise the terrestrial free-to-air rights in the region to the African Cup of Nations as well as a range of other competitions from 2019 to 2023.

These included qualifying competitions for the 2021 and 2023 Cup of Nations; the 2020 and 2022 African Nations Championship; and the 2020 and 2022 Women’s Africa Cup of Nations, amongst others.

Most recent

Match-choice restrictions placed by Spain’s LaLiga on the free-to-air package in its UK and Ireland rights tenders for the 2019-22 cycle may limit interest from broadcasters, according to industry experts spoken to by SportBusiness Media.

Pay-television broadcaster BT Sport took advantage of Sky’s long-running concerns over wrestling body WWE’s OTT service to grab WWE rights in the UK and Ireland from its rival at a steep discount, SportBusiness Media understands.

As TikTok has grown into one of the world's most popular social-media apps during the past year, the short-form video-sharing platform has become an important tool for sports rights-holders to expand and engage their fanbases. 

Turkish agency Saran has negotiated a price reduction for rights to the English Premier League for the 2019-22 cycle, SportBusiness Media understands, the first time it has achieved this since acquiring the property at the turn of the decade.