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Aurora establishes partnership with ICC for Cricket World Cup

Sports content company Aurora Media Worldwide will produce a bespoke package of programmes for the 2015 Cricket World Cup under an agreement with the International Cricket Council.

Aurora’s contract with the ICC includes the official film of the World Cup, charting each team’s progress throughout the national team event that begins in Australia and New Zealand on Saturday.

A daily digital show, #CWCDaily, will be produced by Aurora during the tournament for the ICC’s YouTube and Facebook channels, featuring match highlights and player reaction. Aurora will also compile an official one-hour highlights show of the tournament.

#CWCDaily represents the first time that the ICC has offered fans a daily digital show from the World Cup.