Australian broadcasters believe the International Olympic Committee may postpone the sales process for domestic rights to the next two editions of the Olympic Games due to the lack of interest shown by bidders, according to the Australian newspaper.
The report said that the IOC had only received lowball bids from Australian broadcasters so far for the rights to the 2014 winter Olympic Games in Sochi and the 2016 summer Olympics in Rio de Janeiro.
Seven is the only free-to-air channel to have expressed a firm interest in the rights, with commercial network Nine having decided against bidding and commercial broadcaster Network Ten only showing a ‘tentative interest’ as it focuses on other sports rights, the newspaper added.
The IOC had hoped to sell the rights by the end of this month, the report said.