Australia’s OVO Mobile adds BWF to badminton rights portfolio

Australian telco OVO Mobile has signed an exclusive four-year media-rights deal with the Badminton World Federation, the sport’s global governing body.

OVO Mobile will offer pay-per-view access in the country to more than 16 selected tournaments through its OVOPlay service.

The deal comes after OVO last year acquired global rights to Badminton Australia events. That four-year deal covers all Badminton Australia content across all platforms.

OVO’s combined BWF and Badminton Australia coverage will deliver more than 500 hours of unique content each week. Coverage will include a bank of more than 300 hours of highlights and matches from previous tournaments.