AVTV, the in-house pay-television channel operated by English Premier League football club Aston Villa, has agreed a carriage deal with three major airlines.
All Nippon Airlines has already started showing a quarterly half-hour 'Inside Aston Villa' programme as part of its in-flight entertainment offering.
Malaysia Airlines and Jet Airways will start providing the programming in October.
“We are planning to significantly add to our current airline number over the coming weeks and months ahead,” Villa’s head of marketing, Russell Jones, said.