The B4 Capital agency has struck a deal to distribute worldwide media rights to an exhibition football match between US club New York Cosmos and the Cuba national team.
The deal excludes the North American market.
The match will mark the first time in 16 years that a professional US sports team will play in Cuba. US President Barack Obama this year announced an intention to normalise relations between the two countries.
The game will take place in the Cuban capital of Havana on June 2.