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BAMTech approached to support Twitter’s NFL coverage

BAMTech, the video technology business of MLB Advanced Media, the interactive media arm of Major League Baseball, has been approached by Twitter to support the social media platform’s coverage of the NFL American football league, according to the Wall Street Journal newspaper.

In April, the NFL selected Twitter as its exclusive partner to deliver a live over-the-top digital stream of Thursday Night Football games to a global audience across all devices and for free during the course of the 2016 regular season.

In a second-quarter update to investors, Twitter said that it was in the process of improving its live video experience. The quality of Twitter’s coverage of the Wimbledon tennis championships earlier this year was criticised by some observers.

Twitter will stream live coverage of the 10 Thursday Night Football games broadcast by the NBC and CBS networks, which will also be simulcast on cable-television broadcaster NFL Network.