European football giants Barcelona and Juventus have signed content partnerships with Chinese social media and e-commerce platform Xiaohongshu.
The respective Spanish and Italian football clubs will share highlights and other club content on the platform, promoting themselves as lifestyle brands by establishing and establishing fashion trends, music and art for Xiaohongshu users, news website Ecosports.cn reported.
You need to have a subscription to access this content
If you would like more information on our Media product please contact our sales team
Already have an account? Sign in here
