Barcelona joins forces with Binbit to boost global mobile content

Mexican mobile entertainment provider Binbit has agreed a three-year deal with Barcelona for the exclusive mobile distribution rights across 40 countries to the Spanish Liga football club’s digital content.

The agreement is valid for the 2014-15, 2015-16 and 2016-17 seasons and covers the markets of Mexico, Guatemala, Belize, Honduras, Nicaragua, Costa Rica, El Salvador, Panama, Colombia, Venezuela, Peru, Ecuador, Bolivia, Chile, Argentina, Paraguay, Uruguay, Dominican Republic, Bangladesh, Thailand, Malaysia, Singapore, Hong Kong, Philippines, Sri Lanka, Serbia, Croatia, Albania, Bosnia, Bulgaria, Macedonia, Montenegro, Slovenia, Poland, Czech Republic, Azerbaijan, Kazakhstan, Tajikistan, Uzbekistan and Kyrgyzstan.

Binbit maintains a network of partnerships with more than 90 telephone carriers worldwide, allowing it to cover the five continents. Antoni Muntaner, founder and chairman of Binbit, said: “This agreement will help both companies generate extra revenue by distributing high quality content in these countries. We aim to create the largest mobile community of FC Barcelona mobile fans to offer them the best content of the team.”

Dídac Lee, Barcelona’s director of media, communication and new technologies, added: “We have decided to go forward with this project alongside Binbit due to its high level of penetration in the international market, particularly in emerging countries and strategic nations. This is the key element to our club, since we have to serve and reach all parts of the world to meet the needs of our members and fans.”