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BBC on board as Six Day Series announces 2019-20 rights deals

The Six Day Series track cycling competition has renewed an agreement with international sports broadcaster Eurosport and signed a number of additional media-rights deals ahead of its 2019-20 season.

Eurosport has been a partner of the series since it launched four years ago and will continue to provide coverage in 70-plus markets across Europe and the Asia-Pacific region via its linear channels and the Eurosport Player on-demand service.

UK public-service broadcaster the BBC has also struck an agreement to broadcast the entire series live for the first time, with coverage to be available on the BBC Sport and iPlayer platforms.

OTT platform FloSports will provide coverage in the US, while further rights deals have been signed with pay-television broadcasters Fox Sports Asia and Sky New Zealand, as well as Australian commercial broadcaster Seven. Streaming platform Twitch will also provide live content throughout Europe, the Middle East and Africa.

James Durbin, chief executive of series promoter Madison Sports Group, said: “The profile of Six Day Series has increased steadily since launch in 2015, largely down to our broadcast partner strategy. We have grown our global audience year-on-year through tactical multi-territory and local broadcast deals spanning free-to-air and paid channels, which has in-turn strengthened our ability to negotiate commercial partnerships.”

The 2019-20 Six Day Series gets underway tomorrow (Tuesday) with an event in London that will run until October 27. An event in Berlin will follow from January 23-28, before Manchester hosts from March 13-15 and Brisbane stages the series finale from April 3-5.