BBC’s online Tokyo 2020 viewing soars but TV audience slumps

UK public broadcaster the BBC has reported record online demand for its live and on-demand coverage of the Tokyo 2020 Olympics, but Japan’s postponed event was the worst performing for linear television audiences over the past four editions of the summer Games.

This content is available to SportBusiness Media subscribers only

Talk to our team of experts about a subscription today

Already have an account? Sign in here