BeIN acquires exclusive Major League Soccer rights in France

Pay-television broadcaster BeIN Sports has acquired exclusive rights in France to Major League Soccer over an unspecified term.

Under the agreement, beIN is able to broadcast up to seven matches per game week from the North American football competition. It will broadcast two showcase matches live on beIN Sports 1, 2 or 3, while the remaining matches will be broadcast on its MAX overflow channels. Coverage will begin this weekend with Toronto v New York City, and beIN will show the full allocation of seven MLS matches in this weekend’s round.

MLS has been without a broadcaster in France since the new season began on March 2. Discovery-owned sports broadcaster Eurosport held pan- European rights (excluding the UK) from 2015 to 2018. Canal Plus held MLS rights in France from 2012 to 2015.

Most recent

Uefa will go to market later this year with the rights to the Champions League and Europa League under pressure from Europe’s top clubs to at least maintain the kind of growth it enjoyed in the current cycle. But there are reasons why that will be a massive challenge.

Internet giant Amazon will pay more than public-service broadcaster France Télévisions for a substantially smaller package of rights to the French Open’s 2021-23 cycle.

Chinese social media giant Tencent saw off competition from rival streaming player Youku Tudou to retain the NBA’s digital rights in the country for the 2020-25 cycle at a record-breaking fee, underscoring the strong growth in China’s streaming market in recent years.

The German Bundesliga’s international sales and marketing arm, Bundesliga International, is set for a busy 12 months of media-rights sales as the league approaches the conclusion of deals across the Americas, Asia, Middle East and North Africa.