BeIN adds Australia, New Zealand to Copa América coverage

Pay-television broadcaster beIN Sports has acquired exclusive rights in Australia and New Zealand to this summer’s Copa América national team football tournament.

BeIN already holds rights to the competition, which will take place in Brazil from June 14 to July 7, in France, the Middle East and North Africa.

The broadcaster agreed the deal with the South American Football Confederation (Conmebol). The agreement was brokered by Dentsu, Conmebol’s exclusive global commercial rights advisor for this year’s Copa América.

BeIN signed a four-year deal in January for rights to Conmebol’s club tournaments in the US, Canada, Australia, New Zealand and 24 territories in the Middle East and North Africa. The deal runs from 2019 to 2022 and covers the Copa Libertadores, Copa Sudamericana and Recopa Sudamericana.