BeIN Sports Xtra added to Samsung OTT platform

BeIN Sports has added its live sports streaming channel, beIN Sports Xtra, to the Samsung TV Plus service.

The service, created in late 2016, is now pre-installed in all late-model television sets from the major electronics manufacturer, and as a result, is a prominent over-the-top service.

BeIN Sports Xtra will add to nearly 100 free TV channels now on Samsung TV Plus, and is a key element of the programmer’s expansion strategy, particularly in the US. Being a free platform, Samsung TV Plus also differs from many of the subscription-based OTT services currently on the market.

“Adding beIN Sports Xtra to free streaming television services gives sports fans everywhere a consistent live sampling of our world-class content,” said Antonio Briceño, beIN Sports deputy managing director for North America.

BeIN Sports has particularly gathered a large pool of media rights around international soccer, as well as wrestling, mixed martial arts, and several Olympic sports.