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BeIN widens US access to Spanish Segunda División with Azteca America deal

The North American arm of Qatar-headquartered pay-television broadcaster beIN Sports has agreed a sublicensing deal for coverage of LaLiga Segunda División, the second tier of Spanish club football, with US-based Spanish-language broadcaster Azteca America.

The agreement grants Azteca America broadcast rights to the 2019-20 Segunda División season. It comes on the back of an existing joint sales partnership between the two organisations.

Azteca America will also gain access to additional sports content produced specifically for the US Hispanic audience.

“We are extremely excited to be back in the business of live soccer by bringing our audience and advertisers the highly coveted LaLiga Smartbank matches from our partners at beIN Sports,” Craig Geller, executive vice-president of Azteca America’s parent company HC2Network, said.

“For our agency and advertising partners, this announcement furthers our commitment of providing unprecedented marketing initiatives with the combined beIN Sports and Azteca America joint selling partnership.”

LaLiga last month signed an extension to its existing contract in the United States and Canada with beIN Sports through to the end of the 2023-24 season. BeIN broadcasts LaLiga matches in both English and Spanish exclusively across the two countries.