Belgian FA seals rights deals for new-look cup competition

The Belgian Football Association (URBSFA/KBVB) has agreed three-season rights deals with pay-television broadcaster Telenet, commercial broadcaster RTL and public-service broadcaster VRT for the Belgian Cup club knockout competition.

The agreements will take effect from the 2015-16 season, when the tournament will be rebranded as the Croky Cup under a new sponsorship deal.

RTL and Telenet will broadcast nine games apiece from the latter stages of the competition. VRT’s Sporza channel will broadcast live one quarter-final, one semi-final and the final.

Club Brugge won the 2014-15 Belgian Cup, defeating Anderlecht 2-1 in the final on March 22.