Bell extends and expands NFL rights deal

Bell has extended and expanded a media rights deal for American football’s NFL that will allow the Canadian telecommunications company to show more games than ever before.

The length of the multi-year rights deal was not disclosed.

From the 2014-15 season, Bell will show live coverage of the NFL’s 4pm ET Sunday regular-season games via its CTV and TSN pay-television channels. Bell will also continue to show Sunday 1pm and Sunday night regular-season games, as well as Monday night regular-season match-ups, all play-off games and the Super Bowl championship contest.

The new deal also grants Bell digital rights for the first time, allowing fans to watch NFL games and content on the telco’s TV Everywhere platforms, including CTV Go and TSN Go.