Big South switches strategy with Van Wagner partnership

The Van Wagner Sports & Entertainment agency has agreed a multi-year rights partnership with US college sport organisation the Big South Conference.

As part of the agreement, VWSE’s Collegiate Services division will manage and market the multimedia rights associated with the Big South, as well as serve as the conference’s corporate sponsorship representative.

VWSE’s remit will include broadcast rights, sponsorship sales, promotions, event production and marketing activation.

Big South commissioner Kyle Kallander said: “Van Wagner is the right partner at the right time for the Big South. Through the tremendous cooperation of our members, the Big South has been a pioneer in aggregating corporate partner rights to the mutual benefit of the Conference and our partners, and we have had great success through our in-house efforts.

“However, the more we considered working with Van Wagner, the more we realised that their resources, support, expertise, and most importantly their people, would elevate our corporate partner program to greater heights.”

The Big South deal marks another addition to the VWSE portfolio after the agency agreed a similar contract with the Western Athletic Conference last month.

A Division I conference of the National Collegiate Athletic Association, the Big South is comprised of 10 member institutions – Campbell University, Charleston Southern University, Gardner-Webb University, High Point University, Liberty University, Longwood University, Presbyterian College, Radford University, UNC Asheville and Winthrop University; plus American football members Kennesaw State University, Monmouth University and the University of North Alabama.