Mexican mobile entertainment provider Binbit has agreed a deal with Real Madrid for the exclusive mobile distribution rights across various regions for the Spanish Liga football club’s digital content.
Binbit maintains a network of partnerships with more than 90 telephone carriers around the world, which allows it to cover five continents.
Antoni Muntaner, president of Binbit, said: “The agreement and global reach of the company with more than 90 mobile carriers around the world, has been the key to increase the number of agreements with high value brands, in addition the company strives to diversify its services.”
The agreement will expand Binbit’s Spanish football portfolio after last month it stuck a similar deal with Barcelona. Under the three-year deal, Binbit acquired the exclusive mobile distribution rights across 40 countries to the club’s digital content.