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Biswas becomes latest member of Facebook’s expanding sports team

Social media company Facebook has added another senior sports media executive to its ranks with the appointment of Joyee Biswas as head of sports partnerships in the Asia-Pacific region.

Biswas (pictured) will start in his new role later this month and report to Dan Reed, Facebook’s head of global sports partnerships.

In this role, Biswas will lead the team that manages partnerships with APAC-based leagues, teams, athletes and media. He will be tasked with helping partners engage and grow their fan bases, deliver interactive and social content tailored to Facebook’s suite of products, and achieve their business goals across all Facebook platforms, including Instagram, Messenger and Oculus.

Biswas joins Facebook from international sports broadcaster ESPN, where he has served as its head of Southeast Asia and APAC. Prior to joining ESPN in November 2016, he was managing director for fellow international sports broadcaster Eleven Sports in Asia.

Biswas’ appointment comes after Facebook last week hired Rhys Beer from US media group NBCUniversal. Beer has taken up a role leading Facebook’s sports partnerships and programming initiatives in Europe, the Middle East and Africa.

Peter Hutton in March left as chief executive of international sports broadcaster Eurosport to take up a new position at Facebook. Hutton will join Facebook as director of global live sports partnerships and programming, reporting to Reed.

This is a new role for Facebook as it seeks to step up its engagement in the sports rights market. Hutton will lead the company’s overall strategy to bring live sports broadcasts to Facebook and will start in the position in late May.