Bolivian Primera División clubs to discuss ‘$50m’ rights bid from Mexico’s SMM

Mexican sports rights agency Sports Marketing Monterrey has reportedly submitted an offer of $50m (€45.2m) for the broadcast rights to Bolivia’s top-tier Primera División football league.

Bolivian league president (and Bolivian Football Federation vice-president) Robert Blanco has called an emergency meeting of the league’s 14 clubs to discuss SMM’s offer which, if accepted, would see it acquire the rights from 2021 to 2024.

According to information secured by Bolivian sports news website Diez.bo, the offer includes a clause that SMM pays $5m upon the deal’s acceptance. The league is sorely in need of a financial boost with economic woes affecting several clubs.

The league’s current rights-holder, agency SportTV Rights, holds a contract worth $4.1m per season which expires at the end of the 2020 season.

Earlier this year, the presidents of Bolivian club sides Club Deportivo Guabira and Club Sports Boys Warnes were quoted as saying that US company Sport Group had already submitted a $40m offer for the rights.

It is thought that the league’s preference would be to include the home matches to all of the league’s teams, though Club Bolivar – Bolivia’s most successful club side – is thought to be exploring options to sell its own rights.