Atlético Paranaense has rejected offers for the broadcast rights to its games in Campeonato Série A, the top division of football in Brazil, and is planning to start the 2013 campaign without a broadcast partner, according to the Gazeta Esportiva newspaper.
The report said that the club, which is newly promoted to the top tier, would produce its own coverage of games and special reports, although it did not say where the footage would be made available to the public.
Atlético said that the decision had been taken by the club’s directors on Monday after they had turned down an offer from “an affiliate of” free-to-air channel Rede Globo.
“Owing to the low value of the offer for the broadcast rights, the club did not accept the proposal,” the club said. “The value [offered] is much lower than those in other markets.”
The rights offer that was rejected by the club had the same value as a deal that was accepted recently by top-tier rival Coritiba, the report added.
Brazilian football clubs negotiate their own broadcast rights deals.