Brazil’s Palmeiras signs six-year Globo rights deal

Campeonato Brasileiro Série A football club Palmeiras has signed a six-year rights agreement with Brazilian media company Globo.

The deal covers free-to-air and pay-television coverage of Palmeiras matches in the Campeonato Brasileiro.

The agreement begins with Palmeiras’ match against Botafogo on Saturday.

Palmeiras is currently top of the Série A table after five matches of the 2019 season.

The Máquina do Esporte website noted that Athletico Paranaense is now the only club that does not have an agreement in place for pay-television rights to its matches. The club did recently sign a six-year rights deal with Globo for free-to-air rights to its home matches.

Most recent

Uefa will go to market later this year with the rights to the Champions League and Europa League under pressure from Europe’s top clubs to at least maintain the kind of growth it enjoyed in the current cycle. But there are reasons why that will be a massive challenge.

Internet giant Amazon will pay more than public-service broadcaster France Télévisions for a substantially smaller package of rights to the French Open’s 2021-23 cycle.

Chinese social media giant Tencent saw off competition from rival streaming player Youku Tudou to retain the NBA’s digital rights in the country for the 2020-25 cycle at a record-breaking fee, underscoring the strong growth in China’s streaming market in recent years.

The German Bundesliga’s international sales and marketing arm, Bundesliga International, is set for a busy 12 months of media-rights sales as the league approaches the conclusion of deals across the Americas, Asia, Middle East and North Africa.