Breeders’ Cup seals international distribution deal

Media consultancy Henry Birtles Associates has struck a deal to distribute international television rights for the Breeders’ Cup US horseracing event.

Henry Birtles will distribute rights for the Breeders’ Cup World Championships on an exclusive basis in a multi-year deal.

The 2014 Breeders’ Cup will take place at Santa Anita Park in Arcadia, California, on October 31 to November 1.

This year’s event will consist of 13 Championship races over the two days.